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Mennen Corporation : ウィキペディア英語版
Mennen

Mennen is a brand owned in most parts of the world by the Colgate-Palmolive Company. Its most notable product, Mennen Speed Stick, with its fougère perfume and green wide stick, was the market leader among deodorants and antiperspirants for men for many years. It was also noted for its Teen Spirit deodorant, which was the leader in teenage girls' deodorants during the early 1990s.
In France, the Mennen branding is owned by L'Oréal through its Mennen-LASCAD subsidiary, for a line of men's grooming products.〔(L'Oréal France: Mennen contact )〕〔(beaute-test.com: Les produits de la marque Mennen )〕
== History ==
The Mennen Company was founded in 1878 by Gerhard Heinrich Mennen, an immigrant from Germany. His first product was talcum-based powder, an innovation at the time. The company was originally located in Newark, New Jersey, moving to Morristown, New Jersey in 1953, where it manufactured and sold over-the-counter pharmaceuticals and personal products such as the Skin Bracer, Speed Stick, and Baby Magic products. Lady Speed Stick was a foray into the women's market, and was a huge success due to its shape, which fit a woman's hand, and fragrances. His grandson, G. Mennen Williams, served as Governor of Michigan from 1949-1961 and as Assistant Secretary of State for African Affairs under President Lyndon Baines Johnson from 1961-1966.
''By Mennen'' was a successful marketing slogan considering its simplicity. The slogan was created by Richard J. Mercer. The associated jingle, written by Doug Katsaros, contained just three notes, and ended each television commercial for Mennen products.
The company was led by several generations of the Mennen family before being sold to Colgate in 1992. Today none of the Mennen family is involved in the company or its current parent. The headquarters is still based in Morristown, albeit now as the Mennen division HQ; next to it is the Mennen Arena, a multi-purpose sports facility often used for hockey and public ice skating.
At Harpers Ferry National Historical Park is a giant advertisement painted on the rock face of Maryland Heights. While faded and indistinct today, it reads "Mennen's Borated Talcum Toilet Powder" and was painted between 1903 and 1906.〔(Harpers Ferry National Historical Park FAQ )〕

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Mennen」の詳細全文を読む



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